Located in the heart of UBI, Aspial manages a wide spectrum of businesses, which includes jewellery retail, property development, financial services, hospitality and resort management. These businesses are operated by their subsidiaries and associate companies, three of which are listed on Singapore Exchange.
Campaign Objective
To create brand awareness. Invite traffic to the restaurants.
Deliverables
Content creation for both Facebook and Instagram. Video Production
Exploring Industrials Hidden Gems
A heart warming video for 3 main restaurants in Aspial. Parched by Parchmen, Saturday and Gaijin Izakaya.
There is a variant test between the long (60s) and short (15s) to see which perform better.